<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-6841012492929179233</id><updated>2012-02-16T06:52:02.062-08:00</updated><category term='Threshers'/><category term='flash'/><category term='quality score'/><category term='experience design'/><category term='Manchester United'/><category term='search engines'/><category term='Team Building'/><category term='SiteKit'/><category term='loyalty'/><category term='natural search'/><category term='community'/><category term='promotions'/><category term='Retail System Awards'/><category term='web marketing'/><category term='gadget'/><category term='interfaces'/><category term='viral marketing'/><category term='Lawrence Alexander'/><category term='green'/><category term='social networking'/><category term='css'/><category term='charity'/><category term='sales'/><category term='suits'/><category term='Brook Taverner'/><category term='surface'/><category term='sem'/><category term='Jane Illman'/><category term='code'/><category term='ctr'/><category term='doorstep collection'/><category term='Manchester United Premier Cup'/><category term='football'/><category term='search marketing'/><category term='Yorkshire Air Ambulance'/><category term='in-store'/><category term='branding'/><category term='usability'/><category term='bluetouch'/><category term='Integreat Yorkshire'/><category term='data collection'/><category term='facebook'/><category term='recycle'/><category term='user experience'/><category term='lead generation'/><category term='google maps'/><category term='cpa'/><category term='brands'/><category term='tracking'/><category term='tender'/><category term='Wii'/><category term='vodkat'/><category term='InterContinental Hotels Group'/><category term='Wagg'/><category term='conversational marketing'/><category term='website'/><category term='Meadowhall'/><category term='Google'/><category term='seo'/><category term='MUPC'/><category term='vouchers'/><category term='enyanga'/><category term='desktop'/><category term='testing tool'/><category term='flickr'/><category term='social media marketing'/><category term='ppc'/><category term='innovation'/><category term='CMS'/><category term='server'/><category term='marketing'/><category term='global tournament'/><category term='Bag It Up'/><category term='email marketing'/><category term='programme'/><category term='social media'/><category term='UGC'/><category term='bezier'/><category term='widget'/><category term='donations'/><category term='vista'/><category term='web design'/><category term='e-commerce'/><title type='text'>The Enyanga Blog</title><subtitle type='html'>Comment and insight on digital marketing.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Alexander Wellard</name><uri>http://www.blogger.com/profile/15250564951334308449</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>25</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-4341571860957505897</id><published>2008-10-07T08:35:00.000-07:00</published><updated>2008-10-07T08:43:55.151-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Lawrence Alexander'/><category scheme='http://www.blogger.com/atom/ns#' term='Jane Illman'/><title type='text'>the enyanga family grows...</title><content type='html'>enyanga, part of the bezier group is pleased to announced the appointment of Jane Illman as Client Service Director and Lawrence Alexander as Client Solutions Manager.&lt;br /&gt;                                                        &lt;br /&gt;Jane joins the bezier group from Leeds based digital agency Twenty Six. In this role Jane was Account Director for P&amp;amp;G, working across brands including Hugo Boss, Lacoste, and Wella. &lt;br /&gt;&lt;br /&gt;In his new role as Client Solutions Manager, Lawrence will provide innovative digital solutions to clients.  With ten years experience in his field Lawrence has been instrumental in many high profile projects working with clients including Mars, wagamama, and Land Rover. &lt;br /&gt;&lt;br /&gt;Lawrence commented on his new role “The bezier group has always been an industry leader when it comes to staying in touch with consumers. I’m really looking forward to working with the team to create some totally unique cross channel brand experiences.”&lt;br /&gt;&lt;br /&gt;Glenn Batty, Group Managing Director added “The success of enyanga is based on our ability to provide innovative bespoke solutions to our clients.  The expertise and experience that Jane and Lawrence have brought to the agency will further enable us to provide our clients with inspiring and creative solutions.”&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-4341571860957505897?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/4341571860957505897/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=4341571860957505897' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/4341571860957505897'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/4341571860957505897'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/10/enyanga-family-grows.html' title='the enyanga family grows...'/><author><name>Lawrence Alexander</name><uri>http://www.blogger.com/profile/00444383983984454349</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-782341007640679431</id><published>2008-09-15T06:16:00.000-07:00</published><updated>2008-09-15T06:19:06.841-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='enyanga'/><category scheme='http://www.blogger.com/atom/ns#' term='Retail System Awards'/><category scheme='http://www.blogger.com/atom/ns#' term='InterContinental Hotels Group'/><category scheme='http://www.blogger.com/atom/ns#' term='bezier'/><title type='text'>enyanga shortlisted for Retail System Awards</title><content type='html'>The hard working boys and girls here at enyanga (part of the bezier group)  have been shortlisted for two Retail System Awards under the categories of ‘best use of technology in the hospitality &amp;amp; leisure sector’ and ‘back office solution of the year’.&lt;br /&gt;&lt;br /&gt;enyanga’s ground breaking project with InterContinental Hotels delivered a complete Online Asset Management Solution named Genesys.  Genesys is a central system that allows individual hotels, franchisees and owners to search for important brand asset information as well as providing the tools to create personalised marketing collateral relevant to each hotel’s specific commercial requirements.&lt;br /&gt;&lt;br /&gt;Tamara Strauss, director of leisure marketing for InterContinental Hotels Group said “Our brands are some of the best known and most popular in the world.  This new system will help control and manage each brand’s look and send our customers the same message no matter where they are in the UK, which for such a large and diverse group is imperative.”&lt;br /&gt;&lt;br /&gt;Glenn Batty, Group Managing Director said “We are delighted to be finalists for the third year running for this prestigious award. It is a testament to the cutting edge solutions that we have the capability to provide to our clients”.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-782341007640679431?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/782341007640679431/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=782341007640679431' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/782341007640679431'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/782341007640679431'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/09/enyanga-shortlisted-for-retail-system.html' title='enyanga shortlisted for Retail System Awards'/><author><name>Lawrence Alexander</name><uri>http://www.blogger.com/profile/00444383983984454349</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-3293752173431397083</id><published>2008-07-03T04:02:00.000-07:00</published><updated>2008-07-03T04:06:18.043-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='social networking'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='tracking'/><category scheme='http://www.blogger.com/atom/ns#' term='social media marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='viral marketing'/><title type='text'>Social media CAN be measured</title><content type='html'>&lt;p class="MsoNormal"&gt;After reading a few posts about measuring social media marketing recently, I’ve become slightly irritated with comments that suggest social media is difficult to measure. We have carried out a few social media campaigns for our clients over the last 6 months, and we have found ways to measure these so we can make a judgement on whether it has been effective or not. The trick; SET AN OBJECTIVE/TARGET!&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;I can’t believe some marketing professionals are so short sighted that they don’t do this prior to every campaign. Its massively important for you to set goals for a campaign, then you can measure how it has performed. We have done this on all occasions when carrying out social media campaigns, and the results have always exceed the goals. The results you get back may not always be 100% accurate, but if the end result is an increase in traffic, increase in sign ups or purchases, surely that shows how effective it is?&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;I think the issue with social media is people think that it will just spread and spread and sit back and expect it to massively over deliver. This isn’t always the case, and has been said many a time, the message is more important than the media. Get the message right and people will happily follow. &lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;For example in our social media campaigns, we look at the target market and define which social media channels will perform best given the message, target market and previous experience. Then we set a target number of people to be driven to a web page or service. This is a campaign specific landing page, so we can definitively say how many people have visited the page from that social media network. There may be an element of leakage, some forwarding on a web page link via email to friends, but this all adds to the number of people engaging with the campaign, the message and the brand. &lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;Social media is all too often seen as a form of viral promotion, and because its a bit crazy we should just let it go crazy. Well all too often it doesn’t. A well thought out social media campaign can really add value to a brand and help reach audiences that may have never been targeted. The commentary that the brand receives from the audiences reached is critical information, and should be acted upon to allow it to inform future brand efforts.&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;So to make your next social media campaign effective, follow these rules:&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;    &lt;ul&gt;&lt;li&gt;&lt;!--[if !supportLists]--&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span style=""&gt;&lt;span style=";font-family:&amp;quot;;font-size:7;"  &gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Make it focused – don’t offer something massively broad, focus the campaign on something you want specific information on, or a particular success in&lt;o:p&gt;&lt;/o:p&gt;&lt;/li&gt;&lt;li&gt;&lt;!--[if !supportLists]--&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span style=""&gt;&lt;span style=";font-family:&amp;quot;;font-size:7;"  &gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;Set a target – this allows you to have some form of measurability to judge the campaign against&lt;o:p&gt;&lt;/o:p&gt;&lt;/li&gt;&lt;li&gt;&lt;!--[if !supportLists]--&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span style=""&gt;&lt;span style=";font-family:&amp;quot;;font-size:7;"  &gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Be realistic – don’t go bonkers, set a target you are comfortable with and stick to it&lt;o:p&gt;&lt;/o:p&gt;&lt;/li&gt;&lt;li&gt;&lt;!--[if !supportLists]--&gt;&lt;span style="font-family:Symbol;"&gt;&lt;span style=""&gt;&lt;span style=";font-family:&amp;quot;;font-size:7;"  &gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Define a time period – ensure that you set a time limit on the communications – some commentary may only last a few days until it dies away and becomes tomorrows virtual chip paper&lt;o:p&gt;&lt;/o:p&gt;&lt;/li&gt;&lt;/ul&gt;          &lt;p class="MsoNormal"&gt;Common sense should prevail here. There are much more complicated (and costly) ways of tracking and tracing cross platform social media, but until you’re ready for the out cost of this, stick to these simple practices and judge your campaigns effectively.&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-3293752173431397083?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/3293752173431397083/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=3293752173431397083' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3293752173431397083'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3293752173431397083'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/07/after-reading-few-posts-about-measuring.html' title='Social media CAN be measured'/><author><name>Steve Baker</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-3536677116176868269</id><published>2008-06-27T01:25:00.001-07:00</published><updated>2008-06-27T01:49:05.462-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='web marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='email marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='seo'/><category scheme='http://www.blogger.com/atom/ns#' term='lead generation'/><category scheme='http://www.blogger.com/atom/ns#' term='sem'/><category scheme='http://www.blogger.com/atom/ns#' term='ppc'/><category scheme='http://www.blogger.com/atom/ns#' term='natural search'/><title type='text'>Fact: SEO is the most cost effective method for generating leads online</title><content type='html'>A recent study carried out by e-consultancy and Clash Media, has highlighted the most cost effective methods of generating leads online. Unsurprisingly, SEO, PPC and email marketing ranked amongst the highest in effectiveness.&lt;br /&gt;&lt;br /&gt;Highlights from the report’s findings include:&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Natural search (79%), email marketing - in-house lists (75%) and paid search  (71%) are the most commonly used online methods for lead generation. &lt;/li&gt;&lt;/ul&gt;   &lt;ul&gt;&lt;li&gt;PPC is getting a bigger proportion of online lead generation budgets (33%),  even though natural search is perceived to be better value for money.&lt;/li&gt;&lt;/ul&gt; &lt;ul&gt;&lt;li&gt;SEO now only gets 15% of the budget compared to 18% last year.&lt;/li&gt;&lt;/ul&gt;Now anyone who knows me, knows I have been saying this for years; SEO should be attracting budgets on a par with PPC. But this still doesn't seem to be happening. Even when we explain to clients that natural rankings equate for around 70% of clicks comapred to the 30% PPC generates, the penny still doesn't seem to drop that SEO is where the money should go.&lt;br /&gt;&lt;br /&gt;This news is great for us web marketing peeps; our advice is finally being backed up. SEO and email are the most effective methods of promoting a brand online, way ahead of PPC and the dreaded banner ad. So with all this research in place, should we expect an influx of SEO business? Well, no...&lt;br /&gt;&lt;br /&gt;Lets face it, SEO to the unfamiliar is a hard sell. Your selling a solution, a formula, that you cant see in action for a while, but should procude results. Its like planting a seed; it needs to take time to form some roots before it can grow. Most clients I have dealt with want to see results instantly (its the internet, we should see a growth in 10 minutes). But SEO doesn't work like this. Bear in mind that you can never predict what a search engine will do, so its not like we can guarantee a client that their site will appear high in the results.&lt;br /&gt;&lt;br /&gt;My advice for clients who are unconvinced on SEO and are sceptical about its impact, is to try it on a few areas or a few key phrases for your site. Try it and see how it fairs. There is nothing to lose and everything to gain. But make sure you get advice from someone that knows what they are doing, as SEO done wrong can be more harmful than helpful.&lt;br /&gt;&lt;br /&gt;The sooner you start work on some SEO for your site, the sooner you will see the benefits. Long term effects of SEO can go on for months and months, and continuous improvement helps you stay ahead of the competition. And the more you do, the more you will trust it, believe in it and help it to become a core marketing strategy to your business.&lt;br /&gt;&lt;br /&gt;If you are sick of me banging on by now, take one thought only from this post. People searching on a search engine for services/products you provide are pro-actively asking for information. Its not reactive, like a tv ad or billboard. This person is asking for this information. Do you want to be one of the first in line to give it and get the business?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-3536677116176868269?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/3536677116176868269/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=3536677116176868269' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3536677116176868269'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3536677116176868269'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/06/fact-seo-is-most-cost-effective-method.html' title='Fact: SEO is the most cost effective method for generating leads online'/><author><name>Steve Baker</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-8915325732114607727</id><published>2008-06-05T03:12:00.000-07:00</published><updated>2008-06-17T07:58:43.492-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='user experience'/><category scheme='http://www.blogger.com/atom/ns#' term='social networking'/><category scheme='http://www.blogger.com/atom/ns#' term='e-commerce'/><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='usability'/><category scheme='http://www.blogger.com/atom/ns#' term='UGC'/><title type='text'>Reading meets social networking</title><content type='html'>I stumbled upon a website today &lt;a href="http://www.bookrabbit.com/"&gt;http://www.bookrabbit.com/&lt;/a&gt; . Book Rabbit intends to meet the needs of book lovers by recommending books and allowing site users to see what others are reading. Users can also buy online and add books they would like to a wishlist.&lt;br /&gt;&lt;br /&gt;A really useful feature of this site is the tagging of people's personal bookshelves that the site supports. Users upload photos of their bookshelves at home, and it then allows books to be tagged. Site users can then see what books a certain user owns and they can then read reviews about these books and buy them online.&lt;br /&gt;&lt;br /&gt;Book Rabbit is also good for other reasons. Its layout is simple and easy to follow, allowing users to find what they want with ease. The site offers payment by PayPal, something we have been working on over the last few weeks also. In my opinion, this is a masterstroke - who doesn't have a PayPal account these days?&lt;br /&gt;&lt;br /&gt;If the comments above don't show how user focused the site is, then you can add your own book category to the site, so you are not restricted to what the site owner sets. It's completely flexible.&lt;br /&gt;&lt;br /&gt;Kieron Smith, who has previosuly worked at Waterstone's and Ottakar's has done a fantastic job here. Well done Book Rabbit.&lt;br /&gt;&lt;br /&gt;For those of you who still aren't sure - it's cheaper than Amazon, and offers free delivery on all items. Nuff said...&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-8915325732114607727?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/8915325732114607727/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=8915325732114607727' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/8915325732114607727'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/8915325732114607727'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/06/reading-meets-social-networking.html' title='Reading meets social networking'/><author><name>Steve Baker</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-6469107266908918116</id><published>2008-05-30T08:37:00.000-07:00</published><updated>2008-06-23T09:10:00.508-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='conversational marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='brands'/><title type='text'>How do brands deal with conversational marketing?</title><content type='html'>I read a &lt;a href="http://www.e-consultancy.com/news-blog/365701/the-problem-with-conversational-marketing.html"&gt;blog post&lt;/a&gt; today and paused for thought. Long thought. The author of this post suggests the following:&lt;br /&gt;&lt;br /&gt;“The biggest problem with conversational marketing today is that brands are being led to believe that a conversation is more important than action”&lt;br /&gt;&lt;br /&gt;My initial thought was that I agreed with this. Brands do all too often focus on the fact they have created the opportunity for consumers to begin conversation rather than acting on the result of the conversation. But then I thought that this can’t be entirely right. If brands didn’t encourage conversation, then they wouldn’t get such feedback, which wouldn’t allow them to act. So which is the most important? In my opinion... neither.&lt;br /&gt;&lt;br /&gt;Each of the points made above are totally valid. The conversation has to be encouraged for brands to learn, so they can act accordingly. There have been many occasions however, where I have seen brands steer conversation, to ensure they are getting the maximum feedback possible out of these threads. Some brands prefer not to steer the communication, and let it flow freely. They believe this to be the best way to get the most accurate feedback. But that’s not the most important area either...&lt;br /&gt;&lt;br /&gt;The honest answer (no matter how cheesy it sounds) is that they are all as important as each other. If a brand chooses to steer a conversation however, it should be to get the conversation back on track, rather than to force it down a route they want it to go. If ScreenCat89 and PartyAnimal are having a ding dong battle about who is their favourite South Park character, when the conversation is about consumers feelings on a new product, the brand managers should step in to try and get the commentary back on course. After all its important the brand gets something out of the conversation, and it’s not just a platform for users to abuse.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-6469107266908918116?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/6469107266908918116/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=6469107266908918116' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/6469107266908918116'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/6469107266908918116'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/05/how-do-brands-deal-with-conversational.html' title='How do brands deal with conversational marketing?'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-4597972380507122870</id><published>2008-04-22T06:43:00.000-07:00</published><updated>2008-05-23T02:59:28.643-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='quality score'/><category scheme='http://www.blogger.com/atom/ns#' term='cpa'/><category scheme='http://www.blogger.com/atom/ns#' term='search marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='search engines'/><category scheme='http://www.blogger.com/atom/ns#' term='ppc'/><category scheme='http://www.blogger.com/atom/ns#' term='Google'/><category scheme='http://www.blogger.com/atom/ns#' term='ctr'/><title type='text'>Google’s new trademark policy – what do we do now?</title><content type='html'>With one fell swoop, Google made a massive announcement last week in reference to its trademark policy on Adwords, its PPC advertising platform. &lt;a href="https://adwords.google.com/support/bin/answer.py?answer=92877&amp;amp;hl=en_GB"&gt;The new policy&lt;/a&gt; means that advertisers are no longer restricted from bidding on trademark terms. This could mean companies could face a lot of competition for terms they previously had sole control of, such as their company name.&lt;br /&gt;&lt;br /&gt;So for instance, I run “123 Limos” and I have been bidding on PPC on this keyphrase for years. My local rival “ABC Limos” hasn’t been allowed to bid on my name, until now. He can now do so and steal traffic that is meant for my site. Sneaky…&lt;br /&gt;&lt;br /&gt;Clients and colleagues alike have asked me “Should I bid on my competitors brand name?” My response has generally been that it is the client’s decision as to whether they should look to bid on competitor’s keyphrases to attract more traffic.&lt;br /&gt;&lt;br /&gt;I did however offer these points to be considered:&lt;br /&gt;&lt;br /&gt;1. Is there a lot of traffic under the keyphrase you are considering bidding on?&lt;br /&gt;If the answer is no, whats the point? Spending time looking for phrases that might bring you the odd gem is not always the best use of time. I’d rather be analysing what you have done, and where you can be making improvements overall.&lt;br /&gt;&lt;br /&gt;2. Will it bring relevant traffic?&lt;br /&gt;Not necessarily. If you’re B&amp;amp;Q and you start bidding on Homebase, you may well get the right genre of people to the site. But if they are expecting the Homebase website and get something else, won’t this confuse the user? So it has cost you money to bring them to the site only for them to close the window and go elsewhere.&lt;br /&gt;&lt;br /&gt;It’s the same as an ecommerce site bidding on a product that they don’t have in stock – the user ends up disappointed as there is an incongruence between what they have requested, and what they have been displayed.&lt;br /&gt;&lt;br /&gt;A client once asked me if he should optimise his site to rank on David Beckham and Kylie Minogue. He repaired washing machines… its the same thing really!&lt;br /&gt;&lt;br /&gt;3. Are you prepared to put your competitors name all over your site?&lt;br /&gt;When Google introduced &lt;a href="https://adwords.google.com/support/bin/answer.py?answer=10215&amp;amp;query=quality+score&amp;amp;topic=&amp;amp;type=f&amp;amp;%20onclick="&gt;Quality Score&lt;/a&gt; a while back, it was an attempt to make all PPC ads as relevant as possible to the content of the web page they were pointing to. So the higher your Quality Score, the higher your ad position and the lower the bid.&lt;br /&gt;&lt;br /&gt;With this in mind, in order to achieve a decent ad position and achieve a decent click through rate (CTR), you would need to make sure that you had content on your site that related to your ad. Do B&amp;amp;Q want to put Homebase’s name all over their website…? I think not.&lt;br /&gt;&lt;br /&gt;4. Is your natural search in order?&lt;br /&gt;If you have to bid high on PPC to get a position on your company name, it’s usually a sign that your natural search isn’t effective enough. You should rank in the top 3 for your company name irrespective of your competition. If you don’t, you could be spending that PPC ad revenue better elsewhere…&lt;br /&gt;&lt;br /&gt;5. Focus on what you are doing right&lt;br /&gt;Rather than trying to steal traffic from the competition, focus on where you have made gains on your online marketing strategy over the last year or so. Where else can you improve what you’re doing? Are there areas you haven’t looked at for a while that should be improved?&lt;br /&gt;&lt;br /&gt;6. Can you get better traffic elsewhere?&lt;br /&gt;The answer to this is probably yes. There are many other keyphrases you could be targeting that would bring you better quality, more relevant traffic. And if you think you have exhausted what you have done with PPC, look at other online marketing areas like viral, email and SEO.&lt;br /&gt;&lt;br /&gt;There are a lot of comments out there at the moment that are based around “the end of Google” and “the abolishment of trademarking”. Over the last few years, CPC prices have increased without knowledge of this. If you optimise your ads effectively and continue look at improving the overall path a customer takes through your website, you will still see a very good ROI from Google.&lt;br /&gt;&lt;br /&gt;It could well affect people using Google as they may not be able to find what they are after, but for savvy advertisers, it could mean further increased effectiveness elsewhere within a PPC campaign. It will force people to become better at ad text writing, and ad building in general, which can only be good for the PPC campaign owner.&lt;br /&gt;&lt;br /&gt;My own opinion is that it is the opening of the door for CPA, which Google has been trailing for a while. After all why wouldn’t you want to convert to a medium where you only pay for an action you set? Affiliates have been running this way for years and successfully so.&lt;br /&gt;&lt;br /&gt;Sit tight and see what happens, but I wouldn’t expect to see the massive fallout that some so called “experts” are predicting. People will still use Google for PPC as long as it continues to be an effective way of searching for content. When that starts dropping, then it could get interesting...&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-4597972380507122870?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/4597972380507122870/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=4597972380507122870' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/4597972380507122870'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/4597972380507122870'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/04/googles-new-trademark-policy-what-do-we.html' title='Google’s new trademark policy – what do we do now?'/><author><name>Michael Wood</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-5234900777527535759</id><published>2008-03-31T10:02:00.000-07:00</published><updated>2008-05-23T03:02:42.508-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='usability'/><category scheme='http://www.blogger.com/atom/ns#' term='testing tool'/><category scheme='http://www.blogger.com/atom/ns#' term='Wii'/><title type='text'>Why everyone needs a Wii</title><content type='html'>&lt;span style="font-family:arial;"&gt;No not for playing games. Well yes its great for that, but the Wii is an important internet testing tool. More and more people are using their games console to pit their wits against others online. Its an easy transition to start browsing websites more and more via these consoles and the browsing platform needs checking out to ensure all websites can be viewed properly on this technology.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;&lt;br /&gt;Not only is the browser important, the usability of a site is too. It can be accessed via a mouse and a keyboard, but how does it fair with a Wii remote?&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;&lt;br /&gt;This should not be limited to just the Wii either. PS3 and Xbox consoles have the ability to connect online, and sites should also be tested in these formats.&lt;br /&gt;&lt;br /&gt;Sony, Toshiba and Philips have also started releasing “multimedia centres” where the TV, the focal point of most living rooms, is also able to be used as a monitor for a PC, a tv for a games console and a facility to access your iTunes. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:arial;"&gt;&lt;br /&gt;Lets get ahead of the times. Or maybe just up with them until the next massive shift in user behaviour!&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-5234900777527535759?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/5234900777527535759/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=5234900777527535759' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/5234900777527535759'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/5234900777527535759'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/03/why-everyone-needs-wii.html' title='Why everyone needs a Wii'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-3457959102998882505</id><published>2008-02-26T10:04:00.000-08:00</published><updated>2008-06-23T09:08:48.643-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Integreat Yorkshire'/><category scheme='http://www.blogger.com/atom/ns#' term='SiteKit'/><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='website'/><category scheme='http://www.blogger.com/atom/ns#' term='tender'/><category scheme='http://www.blogger.com/atom/ns#' term='CMS'/><title type='text'>Int’ it great. Yorkshire. Aye lad</title><content type='html'>eeee them there folk int’ digital bit ant arf dun a reet job be grabbin’ a champion project frum Yorshire Forward…&lt;br /&gt;&lt;br /&gt;Ahem…&lt;br /&gt;&lt;br /&gt;Well an off shoot of Yorkshire Foward to be exact Seth. Yes, hours of toiling over a tender document and proposal paid off as we beat the competition to a rather nice piece of work for Integreat Yorkshire.&lt;br /&gt;&lt;br /&gt;IY are tasked with “making places” in Yorkshire, and encouraging architects and construction agencies to redevelop and regenerate areas of Yorkshire to new heights. And thats exactly what we intend to do with the website. It wont be as big as Bridgewater Place, but we hope it will help spread the word about the regeneration available in Yorkshire with the aid of IY.&lt;br /&gt;&lt;br /&gt;Watch this space for further updates. Project team includes Joe McGrath, Michael Wood, Chris Ball and Steve Baker. The site will use a mix of SiteKit CMS and bespoke development.&lt;br /&gt;&lt;br /&gt;Eeee grand. Where’s me whippet?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-3457959102998882505?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/3457959102998882505/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=3457959102998882505' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3457959102998882505'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3457959102998882505'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/02/int-it-great-yorkshire-aye-lad.html' title='Int’ it great. Yorkshire. Aye lad'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-1377475187008639657</id><published>2008-02-15T10:09:00.000-08:00</published><updated>2008-11-13T03:45:31.027-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='server'/><category scheme='http://www.blogger.com/atom/ns#' term='community'/><category scheme='http://www.blogger.com/atom/ns#' term='innovation'/><title type='text'>Innovation</title><content type='html'>&lt;a href="http://2.bp.blogspot.com/_qqSooQC3sq4/SDaKPUuMEhI/AAAAAAAAAAM/5h3BlEO_ryk/s1600-h/innovationHome.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203498415338295826" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://2.bp.blogspot.com/_qqSooQC3sq4/SDaKPUuMEhI/AAAAAAAAAAM/5h3BlEO_ryk/s320/innovationHome.jpg" border="0" /&gt;&lt;/a&gt;A new internal resource for the bezier group has launched today.&lt;br /&gt;&lt;br /&gt;The innovation intranet provides information about the different innovative projects that are taking place across the group, the latest bulletins on what’s happening in the retail environment, inspiration for bezier accounts, and a detailed database of innovative tools.&lt;br /&gt;&lt;br /&gt;Based on the Community Server framework, the site is formed of a series of blogs and photo galleries - all easily updateable by the bezier Innovation team.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-1377475187008639657?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/1377475187008639657/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=1377475187008639657' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/1377475187008639657'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/1377475187008639657'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/02/innovation.html' title='Innovation'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_qqSooQC3sq4/SDaKPUuMEhI/AAAAAAAAAAM/5h3BlEO_ryk/s72-c/innovationHome.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-111125503264708597</id><published>2008-01-16T10:13:00.000-08:00</published><updated>2008-11-13T03:45:31.542-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='bluetouch'/><category scheme='http://www.blogger.com/atom/ns#' term='website'/><category scheme='http://www.blogger.com/atom/ns#' term='bezier'/><title type='text'>Our Father who art in Wakefield...</title><content type='html'>There are moments in history when man has achieved the unthinkable. However, the building of the Pyramids, conquering Everest and flying to the moon simply pale in comparison when you consider that today Poulters Digital put 3 sites live IN ONE DAY. Yes Sirree. Take a moment, sit back and marvel at the multi-tasking skills of the Digital department.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.beziergroup.co.uk/"&gt;&lt;/a&gt;&lt;img id="BLOGGER_PHOTO_ID_5203501138347561554" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_qqSooQC3sq4/SDaMt0uMElI/AAAAAAAAAAs/UWXeZZpmxdo/s320/beziergroup.jpg" border="0" /&gt;&lt;br /&gt;&lt;strong&gt;Website Number 1&lt;/strong&gt;&lt;br /&gt;&lt;a href="http://www.beziergroup.com/"&gt;http://www.beziergroup.com/&lt;/a&gt;&lt;br /&gt;The Mothership of all sites (within the bezier group). This puppy takes a novel and currently hip approach of delivering all the content on one page, using clever Javascript to navigate between sections. Basically, we tried our best at making a straightforward corporate site look ‘down with the kids’. Rather than looking down on the kids as you’d expect it to.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Design, concept and mark-up/css by Chris Ball, smart coding skills courtesy of Joe Bragg. Steve Baker steered the ship.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;a href="http://www.bezier.co.uk/"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203500670196126274" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_qqSooQC3sq4/SDaMSkuMEkI/AAAAAAAAAAk/OLsX3zBsBwo/s320/bezier.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;&lt;br /&gt;&lt;p&gt;&lt;strong&gt;Website Number 2&lt;/strong&gt;&lt;br /&gt;&lt;a href="http://www.bezier.co.uk/"&gt;http://www.bezier.co.uk/&lt;/a&gt;&lt;br /&gt;New year has hit the old bezier site hard. Atkins guide in hand, off it trudged to the gym focusing mainly on its love handles and rather unsightly paunch. The new stripped-back bezier site is here and its ready to rumble. Try not to mention the Halitosis mind.&lt;br /&gt;&lt;br /&gt;Design by Edd Newson, mark-up/css by Poulters and admin coding by Joe Bragg. Project managed by Steve Baker.&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.bluetouchdesign.co.uk/"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203501821247361634" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_qqSooQC3sq4/SDaNVkuMEmI/AAAAAAAAAA0/M24N67FmH08/s320/bluetouch.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Website Number 3&lt;br /&gt;&lt;/strong&gt;&lt;a href="http://www.bluetouchdesign.co.uk/"&gt;http://www.bluetouchdesign.co.uk/&lt;/a&gt;&lt;br /&gt;A swanky new website to match their swanky new offices. The bluetouch site is like your dapper brother-in-law who you know is way out of your sister’s league but haven’t the heart to tell him.&lt;br /&gt;&lt;br /&gt;Slick design by Edd Newson, mark-up/css by Chris Ball with a helping hand from Joe McGrath. Pam Manku was at the controls.&lt;br /&gt;&lt;/p&gt;&lt;a href="http://1.bp.blogspot.com/_qqSooQC3sq4/SDaL1EuMEiI/AAAAAAAAAAU/nfMuqE-_QZY/s1600-h/beziergroup.jpg"&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-111125503264708597?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/111125503264708597/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=111125503264708597' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/111125503264708597'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/111125503264708597'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/01/our-father-who-art-in-wakefield.html' title='Our Father who art in Wakefield...'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_qqSooQC3sq4/SDaMt0uMElI/AAAAAAAAAAs/UWXeZZpmxdo/s72-c/beziergroup.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-8879924421540523229</id><published>2007-12-21T11:50:00.000-08:00</published><updated>2008-11-13T03:45:31.715-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='CMS'/><category scheme='http://www.blogger.com/atom/ns#' term='loyalty'/><category scheme='http://www.blogger.com/atom/ns#' term='promotions'/><title type='text'>Midland Mainlines Always Getting More</title><content type='html'>&lt;a href="http://3.bp.blogspot.com/_qqSooQC3sq4/SDahukuMEwI/AAAAAAAAACE/0WXFPJYcYQI/s1600-h/always_more.gif"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203524240976646914" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://3.bp.blogspot.com/_qqSooQC3sq4/SDahukuMEwI/AAAAAAAAACE/0WXFPJYcYQI/s320/always_more.gif" border="0" /&gt;&lt;/a&gt; Midland Mainline’s loyalty scheme - Always More - went live and has bedded in offering integration between the customer’s offline experience and the website. The Always More layer sits seamlessly with the rest of the site and works effortlessly with broader promotions Midland Mainline offer.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Credits: Always More was built and coded by Joe Bragg using ASP.NET via EpiServer. The project was overseen by Anna Mawhinney.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-8879924421540523229?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/8879924421540523229/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=8879924421540523229' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/8879924421540523229'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/8879924421540523229'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/12/midland-mainlines-always-getting-more.html' title='Midland Mainlines Always Getting More'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_qqSooQC3sq4/SDahukuMEwI/AAAAAAAAACE/0WXFPJYcYQI/s72-c/always_more.gif' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-5286755116464041656</id><published>2007-11-10T11:52:00.000-08:00</published><updated>2008-11-13T03:45:39.321-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Meadowhall'/><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='website'/><category scheme='http://www.blogger.com/atom/ns#' term='code'/><category scheme='http://www.blogger.com/atom/ns#' term='css'/><title type='text'>Meadowhall.co.uk Xmas reskin goes live</title><content type='html'>&lt;div&gt;One very happy client and one very pretty website. &lt;a href="http://www.meadowhall.co.uk/"&gt;http://www.meadowhall.co.uk/&lt;/a&gt; &lt;/div&gt;&lt;div&gt;&lt;br /&gt; &lt;/div&gt;&lt;img id="BLOGGER_PHOTO_ID_5203524666178409234" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_qqSooQC3sq4/SDaiHUuMExI/AAAAAAAAACM/Nt4y-qibkzg/s320/mhall_real.jpg" border="0" /&gt;&lt;br /&gt;Credits: Chris Ball redesigned the elements of the website based on the original templates and coded the CSS implementation. Ross Hewitt oversaw the project.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-5286755116464041656?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/5286755116464041656/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=5286755116464041656' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/5286755116464041656'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/5286755116464041656'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/11/meadowhallcouk-xmas-reskin-goes-live.html' title='Meadowhall.co.uk Xmas reskin goes live'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_qqSooQC3sq4/SDaiHUuMExI/AAAAAAAAACM/Nt4y-qibkzg/s72-c/mhall_real.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-1145093380591793715</id><published>2007-11-09T11:54:00.000-08:00</published><updated>2008-11-13T03:45:39.532-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='data collection'/><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='website'/><category scheme='http://www.blogger.com/atom/ns#' term='vodkat'/><title type='text'>Vodkat.co.uk goes live!</title><content type='html'>&lt;a href="http://1.bp.blogspot.com/_qqSooQC3sq4/SDaidEuMEyI/AAAAAAAAACU/axW9npZpAso/s1600-h/vodkat.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203525039840564002" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://1.bp.blogspot.com/_qqSooQC3sq4/SDaidEuMEyI/AAAAAAAAACU/axW9npZpAso/s320/vodkat.jpg" border="0" /&gt;&lt;/a&gt;Many forms of Vodkats have been aired recently. To add to this the website has been lauched. Go on, fill your boots …err with vodkat. &lt;a href="http://www.vodkat.co.uk/"&gt;http://www.vodkat.co.uk/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Credits: Joe Bragg developed the back end code for the Vodkats website and Michael Wood designed it from an original poster campaign and coded the XHTML/CSS interface. Ross Hewitt oversaw the project.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-1145093380591793715?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/1145093380591793715/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=1145093380591793715' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/1145093380591793715'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/1145093380591793715'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/11/vodkatcouk-goes-live.html' title='Vodkat.co.uk goes live!'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_qqSooQC3sq4/SDaidEuMEyI/AAAAAAAAACU/axW9npZpAso/s72-c/vodkat.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-6212939373344455328</id><published>2007-10-24T10:03:00.000-07:00</published><updated>2008-11-13T03:45:40.016-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Team Building'/><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='programme'/><category scheme='http://www.blogger.com/atom/ns#' term='Manchester United'/><title type='text'>By Far The Greatest Team Building Website The World Has Ever Seen…</title><content type='html'>Love them or hate them, you have to admit Manchester United have a great team. They may not win every match. They may have had a slightly unsteady start to the season. But they are coming good right now as last nights 4-2 victory over in Kiev showed. And as with any great team, once they get into their stride there is no limit to what they can achieve.&lt;br /&gt;&lt;div&gt;&lt;br /&gt;I’d bet that if you offered offices up and down the country a glimpse into the Old Trafford changing rooms (not like that girls!) to see the tactical master that is Sir Alex at work and to see how great teams organise themselves, they’d bite your hand off.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;Well now you can.&lt;/div&gt;&lt;div&gt;&lt;a href="http://unitedinbusiness.manutd.com/teambuildingsolutions/index.htm"&gt;http://unitedinbusiness.manutd.com/teambuildingsolutions/index.htm&lt;/a&gt;&lt;/div&gt;&lt;div&gt; &lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href="http://unitedinbusiness.manutd.com/teambuildingsolutions/index.htm"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203512185003446898" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_qqSooQC3sq4/SDaWw0uMEnI/AAAAAAAAAA8/A3UYfteWGkM/s320/muml1.jpg" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;Manchester United have developed a team building and training programme designed to bring out the best in individuals and teams. &lt;a href="http://unitedinbusiness.manutd.com/teambuildingsolutions/index.htm"&gt;The site&lt;/a&gt; has much more detail about it including a video of Sir Alex and testimonials. &lt;strong&gt;Now with newly up-to-date kit.&lt;/strong&gt;&lt;/p&gt;&lt;img id="BLOGGER_PHOTO_ID_5203512734759260802" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_qqSooQC3sq4/SDaXQ0uMEoI/AAAAAAAAABE/VEZdnwLO-gM/s320/muml2.jpg" border="0" /&gt;Shame it didn’t help them in the 2-0 drubbing the mighty Sky Blues gave them the other day, eh?&lt;br /&gt;&lt;div align="left"&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-6212939373344455328?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/6212939373344455328/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=6212939373344455328' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/6212939373344455328'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/6212939373344455328'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/10/by-far-greatest-team-building-website.html' title='By Far The Greatest Team Building Website The World Has Ever Seen…'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_qqSooQC3sq4/SDaWw0uMEnI/AAAAAAAAAA8/A3UYfteWGkM/s72-c/muml1.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-1771581504388971081</id><published>2007-09-20T03:15:00.000-07:00</published><updated>2008-11-13T03:45:40.151-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='e-commerce'/><category scheme='http://www.blogger.com/atom/ns#' term='suits'/><category scheme='http://www.blogger.com/atom/ns#' term='Brook Taverner'/><category scheme='http://www.blogger.com/atom/ns#' term='sales'/><title type='text'></title><content type='html'>&lt;a href="http://4.bp.blogspot.com/_qqSooQC3sq4/SDaZR0uMEqI/AAAAAAAAABU/r4CNNlWFQKw/s1600-h/BT.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203514950962385570" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://4.bp.blogspot.com/_qqSooQC3sq4/SDaZR0uMEqI/AAAAAAAAABU/r4CNNlWFQKw/s320/BT.jpg" border="0" /&gt;&lt;/a&gt;Hurrah, at last, the new &lt;a href="http://www.brooktaverner.co.uk/"&gt;Brook Taverner&lt;/a&gt; website is live! This site has moved their business on dramatically and has given the Digital team some useful reminders of what is involved in developing an online sales service. If anyone is in the market for a nice piece of tweed or some dapper slacks then look no further than &lt;a href="http://www.brooktaverner.co.uk/"&gt;http://www.brooktaverner.co.uk/&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;The Brook Taverner site was designed by Chris Ball and scripted by Joe McGrath. The project was managed by Ross Hewitt.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-1771581504388971081?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/1771581504388971081/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=1771581504388971081' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/1771581504388971081'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/1771581504388971081'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2008/05/hurrah-at-last-new-brook-taverner.html' title=''/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_qqSooQC3sq4/SDaZR0uMEqI/AAAAAAAAABU/r4CNNlWFQKw/s72-c/BT.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-3845748602699446925</id><published>2007-09-10T11:17:00.000-07:00</published><updated>2008-05-23T03:19:06.136-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='user experience'/><category scheme='http://www.blogger.com/atom/ns#' term='flickr'/><category scheme='http://www.blogger.com/atom/ns#' term='experience design'/><title type='text'>dConstruct 2007</title><content type='html'>I popped down to Brighton on Friday for this year’s dConstruct conference. Having just missed out on tickets last year, and seeing that this year’s conference was all about Experience Design, I was really looking forward to the day.&lt;br /&gt;&lt;br /&gt;And I wasn’t disappointed. The venue was great and the speakers all really interesting. Amongst other things, I leaned about chicken sexers, waterfalls &amp;amp; washing machines, some neat design tips, and the origins of flickr and b3ta.&lt;br /&gt;&lt;br /&gt;A lot of the User Experience stuff was new to me, and most of it was fascinating. There’s so much potential for us to be implementing the concepts that I heard about. I came away really inspired, and with loads of ideas - now time to figure out how to put them into action…&lt;br /&gt;&lt;br /&gt;By Joe McGrath&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-3845748602699446925?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/3845748602699446925/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=3845748602699446925' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3845748602699446925'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3845748602699446925'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/09/dconstruct-2007.html' title='dConstruct 2007'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-6674658264091420039</id><published>2007-08-17T11:19:00.000-07:00</published><updated>2008-11-13T03:45:40.460-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Yorkshire Air Ambulance'/><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='charity'/><category scheme='http://www.blogger.com/atom/ns#' term='flash'/><category scheme='http://www.blogger.com/atom/ns#' term='donations'/><title type='text'>Yorkshire Air Ambulance Gets Off The Ground</title><content type='html'>&lt;a href="http://www.yaa.org.uk/"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203516011819307698" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://3.bp.blogspot.com/_qqSooQC3sq4/SDaaPkuMErI/AAAAAAAAABc/kSen1KPbcEI/s320/yaa.jpg" border="0" /&gt;&lt;/a&gt;Boasting a successful 18 month relationship with the &lt;a href="http://www.yaa.org.uk/"&gt;Yorkshire Air Ambulance&lt;/a&gt;, &lt;a href="http://www.poulters.com/"&gt;Poulters&lt;/a&gt; have produced work on TV, Radio, Press, Poster and DM. To add to the plethora of work is the delivery of the brand spanking new flash website!&lt;br /&gt;The Big Idea: it’s in a cockpit. The bells and whistles: the flash interactivity, the sounds, the feather, the simplicity. The Objective: to increase donations. There will be more activity to follow to increase donations over the coming months.&lt;br /&gt;&lt;br /&gt;Next on the agenda is to deliver the html site and the admin tool which will allow YAA to update their content for both sites as and when.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.yaa.org.uk/"&gt;yaa.org.uk&lt;/a&gt; was lovingly produced by Poulters.&lt;br /&gt;Creative – David, Mick and Gaz; Digital Design – Chris Ball and Liz Worsley; Flash work by Liz Worsley. The technical work on this project is being produced by Joe Bragg and the project was managed by Pam Manku.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-6674658264091420039?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/6674658264091420039/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=6674658264091420039' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/6674658264091420039'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/6674658264091420039'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/08/yorkshire-air-ambulance-gets-off-ground.html' title='Yorkshire Air Ambulance Gets Off The Ground'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_qqSooQC3sq4/SDaaPkuMErI/AAAAAAAAABc/kSen1KPbcEI/s72-c/yaa.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-5624178759641075375</id><published>2007-07-19T11:25:00.000-07:00</published><updated>2008-11-13T03:45:40.694-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='charity'/><category scheme='http://www.blogger.com/atom/ns#' term='doorstep collection'/><category scheme='http://www.blogger.com/atom/ns#' term='recycle'/><category scheme='http://www.blogger.com/atom/ns#' term='green'/><category scheme='http://www.blogger.com/atom/ns#' term='google maps'/><category scheme='http://www.blogger.com/atom/ns#' term='Bag It Up'/><title type='text'>Saving The Earth One Ink Cart at a Time</title><content type='html'>&lt;a href="http://www.bagitup.org.uk/"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203517583777338050" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://1.bp.blogspot.com/_qqSooQC3sq4/SDabrEuMEsI/AAAAAAAAABk/ErkFzx0mWDw/s320/BIU.jpg" border="0" /&gt;&lt;/a&gt;We would like to think that we use our web design for good rather than evil and so we were overjoyed when the people at &lt;a href="http://www.bagitup.org.uk/"&gt;Bag It Up&lt;/a&gt; – a recycling business who take old clothes, mobiles and ink cartridges and make them into cash for charity – came to us asking for their website working over.&lt;br /&gt;&lt;br /&gt;Last week we launched the new &lt;a href="http://www.bagitup.org.uk/"&gt;Bag It Up website&lt;/a&gt; with a fresh look and new functionality. The functional improvements allow Joe Public to register for &lt;strong&gt;Doorstep Collections&lt;/strong&gt; and search for their nearest recycling Bring Bank - the Bring Bank search results are presented using a nice bit of Google Maps integration.&lt;br /&gt;&lt;br /&gt;The site shows the recycling schemes and campaigns Bag It Up have with the likes of the &lt;a href="http://www.yaa.org.uk/"&gt;Yorkshire Air Ambulance&lt;/a&gt;, and the &lt;a href="http://www.hampshireandiowairambulance.org.uk/"&gt;Hampshire &amp;amp; Isle of Wight Air Ambulance.&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;So we make a good site, they raise money for specific charities and we all save the planet.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.bag-it-up.org.uk/"&gt;http://www.bag-it-up.org.uk/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Bag It Up was designed by Chris Ball, Michael Wood and Liz Worsley, and built by Michael Wood. The technical work on the project was conducted by Joe McGrath and the project was managed by Pam Manku.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-5624178759641075375?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/5624178759641075375/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=5624178759641075375' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/5624178759641075375'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/5624178759641075375'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/07/saving-earth-one-ink-cart-at-time.html' title='Saving The Earth One Ink Cart at a Time'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_qqSooQC3sq4/SDabrEuMEsI/AAAAAAAAABk/ErkFzx0mWDw/s72-c/BIU.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-4466132369633519507</id><published>2007-07-16T11:43:00.000-07:00</published><updated>2008-11-13T03:45:40.872-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Wagg'/><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='website'/><title type='text'>Wagg</title><content type='html'>&lt;a href="http://2.bp.blogspot.com/_qqSooQC3sq4/SDagDUuMEuI/AAAAAAAAAB0/ucUfZPJ8h-E/s1600-h/Wagg.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203522398435676898" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://2.bp.blogspot.com/_qqSooQC3sq4/SDagDUuMEuI/AAAAAAAAAB0/ucUfZPJ8h-E/s320/Wagg.jpg" border="0" /&gt;&lt;/a&gt;The new Wagg site has gone live…&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.waggfoods.co.uk/"&gt;http://www.waggfoods.co.uk/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Wagg was designed &amp;amp; built by Michael Wood. The technical work on the project was conducted by Joe Bragg and the project was managed by Anna Mawhinney.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-4466132369633519507?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/4466132369633519507/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=4466132369633519507' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/4466132369633519507'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/4466132369633519507'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/07/wagg.html' title='Wagg'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_qqSooQC3sq4/SDagDUuMEuI/AAAAAAAAAB0/ucUfZPJ8h-E/s72-c/Wagg.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-1512987748113109222</id><published>2007-07-02T11:40:00.000-07:00</published><updated>2008-05-23T03:43:45.551-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='surface'/><category scheme='http://www.blogger.com/atom/ns#' term='interfaces'/><category scheme='http://www.blogger.com/atom/ns#' term='in-store'/><title type='text'>Surface</title><content type='html'>Microsoft have launched their new &lt;strong&gt;‘Surface’&lt;/strong&gt; system, bringing the &lt;strong&gt;‘Minority Report’&lt;/strong&gt;-style interface that little bit closer.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.microsoft.com/surface/"&gt;http://www.microsoft.com/surface/&lt;/a&gt; (warning - the first video contains that annoying American pronunciation of leisure)&lt;br /&gt;&lt;br /&gt;In terms of &lt;strong&gt;in-store&lt;/strong&gt;, this &lt;a href="http://blog.ipglab.com/?p=119#more-119"&gt;blog article&lt;/a&gt; talks about using it in T-mobile stores. I think this system will work well in ‘technology boutique’ type stores like a mobile phone shop, but also in any other situation where the store staff are in a 1-on-1 situation with the customer and want to present information on a screen. For example a travel agent could bring up pictures and videos of holiday resorts, or an estate agent could show walk-through videos of a house for sale. Lots of possibilities…&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-1512987748113109222?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/1512987748113109222/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=1512987748113109222' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/1512987748113109222'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/1512987748113109222'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/07/surface.html' title='Surface'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-478658061126943300</id><published>2007-07-02T03:30:00.000-07:00</published><updated>2008-11-13T03:45:41.011-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='football'/><category scheme='http://www.blogger.com/atom/ns#' term='global tournament'/><category scheme='http://www.blogger.com/atom/ns#' term='MUPC'/><category scheme='http://www.blogger.com/atom/ns#' term='Manchester United Premier Cup'/><title type='text'>MUPC ‘07 Website Goes Live</title><content type='html'>&lt;a href="http://3.bp.blogspot.com/_qqSooQC3sq4/SDaddkuMEtI/AAAAAAAAABs/tY4DIoUtLts/s1600-h/MUPC1.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203519550872359634" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://3.bp.blogspot.com/_qqSooQC3sq4/SDaddkuMEtI/AAAAAAAAABs/tY4DIoUtLts/s320/MUPC1.jpg" border="0" /&gt;&lt;/a&gt;The site for this year’s &lt;a href="http://www.manchesterunitedpremiercup.com/"&gt;Manchester United Premier Cup&lt;/a&gt; is now live.&lt;br /&gt;&lt;div&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;The site currently shows the latest tournament news and information, an interactive map of the qualifying teams (as shown in the screenshot), and a gallery of the best images from last year’s competition. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;Watch out for the next phase of development, which will include the ‘Players’ Lounge’ interactive elements such as message board and a ‘Dream Team’ competition. The site will also include up to the minute game results during the tournament itself, which runs from the 1st to the 4th of August in Manchester. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;MUPC was designed by Chris Ball. The technical build on the project was conducted by Joe McGrath and the project was managed by Pam Manku.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-478658061126943300?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/478658061126943300/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=478658061126943300' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/478658061126943300'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/478658061126943300'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/07/mupc-07-website-goes-live.html' title='MUPC ‘07 Website Goes Live'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_qqSooQC3sq4/SDaddkuMEtI/AAAAAAAAABs/tY4DIoUtLts/s72-c/MUPC1.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-4979595536939973507</id><published>2007-06-14T11:45:00.000-07:00</published><updated>2008-05-23T03:46:59.740-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='social networking'/><category scheme='http://www.blogger.com/atom/ns#' term='branding'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><title type='text'>Facebook is now officially classed as work</title><content type='html'>No more switching browser tabs when someone walk past ‘cos you’re writing on the wall of someone you think you once knew at school. With the opening up of the &lt;strong&gt;Facebook Platform&lt;/strong&gt;, allowing anyone to develop custom applications for the Facebook site, this is now officially classed as development work, maybe…&lt;br /&gt;&lt;br /&gt;&lt;a href="http://developers.facebook.com/"&gt;http://developers.facebook.com/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;This release seems to have led to an upsurge in custom apps being released for Facebook (eg. Poke Pro etc…) - some useful, most cr@p. But seriously, this really could be chance for clients to tap into the huge opportunities available within the &lt;strong&gt;social networking&lt;/strong&gt; and &lt;strong&gt;branding&lt;/strong&gt; arena.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-4979595536939973507?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/4979595536939973507/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=4979595536939973507' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/4979595536939973507'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/4979595536939973507'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/06/facebook-is-now-officially-classed-as.html' title='Facebook is now officially classed as work'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-3369133188442780413</id><published>2007-05-11T11:47:00.000-07:00</published><updated>2008-11-13T03:45:41.380-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='branding'/><category scheme='http://www.blogger.com/atom/ns#' term='vista'/><category scheme='http://www.blogger.com/atom/ns#' term='gadget'/><category scheme='http://www.blogger.com/atom/ns#' term='desktop'/><category scheme='http://www.blogger.com/atom/ns#' term='widget'/><title type='text'>Go-Go-Gadgets</title><content type='html'>Love it or hate it, we’re bound to all be using the new version of Windows (&lt;strong&gt;Vista&lt;/strong&gt;) on our PCs within a few years.&lt;br /&gt;&lt;br /&gt;One new feature of Windows Vista is the introduction of &lt;strong&gt;‘Gadgets’&lt;/strong&gt; (Mac &lt;a href="http://3.bp.blogspot.com/_qqSooQC3sq4/SDag0kuMEvI/AAAAAAAAAB8/_m01BcbyOL4/s1600-h/sidebar.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203523244544234226" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://3.bp.blogspot.com/_qqSooQC3sq4/SDag0kuMEvI/AAAAAAAAAB8/_m01BcbyOL4/s320/sidebar.jpg" border="0" /&gt;&lt;/a&gt;users may&lt;br /&gt;already know them as Widgets). These are mini-applications that live on the Windows desktop.&lt;br /&gt;&lt;br /&gt;&lt;em&gt;So why is this important? Because it enables brands to have a presence right on a user’s computer desktop.&lt;/em&gt;&lt;br /&gt;&lt;br /&gt;If an organisation provides a useful Gadget to the user, such as displaying the latest news, offers, live video and commentary, or product information; the user will choose to install that Gadget. The user sees the Gadget on their desktop every time they switch on their PC, and forms an association between the useful information provided by that tool and the organisation’s brand.&lt;br /&gt;&lt;br /&gt;The number of methods by which we can access information from the web is increasing all the time, and this is another one of those methods. An organisation can display summarised content from their website directly to the user’s desktop. The user does not have to open a web browser to see this content, but at the same time is more likely to visit the main website, so the Gadget acts to drive traffic.&lt;br /&gt;&lt;br /&gt;The opportunities for marketing with Gadgets are huge. Microsoft claims that “In the first month of Windows Vista’s general availability, sales exceeded 20 million licenses”.&lt;br /&gt;&lt;br /&gt;Here in Team Digital we are always looking for new ways to use technology creatively for the promotion of client brands.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-3369133188442780413?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/3369133188442780413/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=3369133188442780413' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3369133188442780413'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/3369133188442780413'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/05/go-go-gadgets.html' title='Go-Go-Gadgets'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_qqSooQC3sq4/SDag0kuMEvI/AAAAAAAAAB8/_m01BcbyOL4/s72-c/sidebar.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-6841012492929179233.post-212988518564661288</id><published>2007-02-10T10:11:00.000-08:00</published><updated>2008-11-13T03:45:41.515-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Threshers'/><category scheme='http://www.blogger.com/atom/ns#' term='web design'/><category scheme='http://www.blogger.com/atom/ns#' term='vouchers'/><title type='text'>‘I must have some booze. I demand to have some booze.’</title><content type='html'>&lt;div&gt;That’s what you should be saying to your boss now that the Corporate Thresher Gift Voucher website has been incorporated into the main &lt;a href="http://www.threshergroup.com/"&gt;Thresher Group&lt;/a&gt; website. We did the Thresher group website back in March time. Unfortunately, I was tied over Ross’s desk at the time so I couldn’t actually get away to post on it. &lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;/div&gt;&lt;a href="http://www.threshergiftvouchers.co.uk/"&gt;&lt;img id="BLOGGER_PHOTO_ID_5203514126328664722" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_qqSooQC3sq4/SDaYh0uMEpI/AAAAAAAAABM/Q19_TOLv0PQ/s320/tgv.jpg" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div&gt;So anyway, the site is seemlessly integrated into the main site and it now allows you to order your Corporate gift vouchers online. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;If you fancy a quick peek visit &lt;a href="http://www.threshergiftvouchers.co.uk/"&gt;http://www.threshergiftvouchers.co.uk/&lt;/a&gt;. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;The Thresher website was developed by Joe Bragg &amp;amp; Joe McGrath, managed by Ross Hewitt &amp;amp; Anna MaWhinney and designed and scripted by Chris Ball.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6841012492929179233-212988518564661288?l=enyanga.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enyanga.blogspot.com/feeds/212988518564661288/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=6841012492929179233&amp;postID=212988518564661288' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/212988518564661288'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/6841012492929179233/posts/default/212988518564661288'/><link rel='alternate' type='text/html' href='http://enyanga.blogspot.com/2007/02/i-must-have-some-booze-i-demand-to-have.html' title='‘I must have some booze. I demand to have some booze.’'/><author><name>Pam Manku</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_qqSooQC3sq4/SDaYh0uMEpI/AAAAAAAAABM/Q19_TOLv0PQ/s72-c/tgv.jpg' height='72' width='72'/><thr:total>0</thr:total></entry></feed>
